Plant-based drinks quench thirst as health awareness increases

Popular choice: Plant-based alternatives to milk are booming in China. The annual growth rate of plant-based milk in the country is expected to remain more than 20%. — dpa

BEIJING: Zhibaishuo, prior to its introduction to the Chinese market by United States-based beverage giant Coca-Cola, had undergone a major upgrade of its product portfolio in an effort to seek growth opportunities in the country’s fast-rising plant-based milk sector.

Shao Feng, CEO of Zhibaishuo – which is based in Xiamen, Fujian province – said they have rolled out a series of products, including oat, mixed grain and bean-based beverages, targeting a diversified group of consumers, particularly younger consumers.Among them, this spring the company launched a sucrose-free oat milk on various digital platforms and offline retail channels.