Advertisers should adopt Madani principles


Multimedia Content Forum of Malaysia (CMCF) executive director Mediha Mahmood

PETALING JAYA: The Malaysia Madani principles enunciated by Prime Minister Datuk Seri Anwar Ibrahim is a timely reminder for advertisers and marketers as they embark on their brand-building journey.

Industry leaders and market observers said the rapidly changing advertising landscape further warrants the adoption of these principles.

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