Sedania's fintech unit to tap Wasiyyah Shoppe's growth prospect

From left: Sedania Innovator Bhd chairman Tan Sri Abdul Halim Ali, Sedania As Salam Capital Sdn Bhd chief executive officer Nisa Ismail, Wasiyyah Shoppe Bhd chief executive officer Ariffin Sabirin and Wasiyyah Shoppe chairman Datuk Ahmad Tajudin Abdul Rahman.

PETALING JAYA: Sedania Innovator Bhd will be tapping Wasiyyah Shoppe Bhd’s growth potential by providing innovative digital solutions to a vast network of financial services institutions (FSIs).

In a statement yesterday, Sedania said its fintech subsidiary, Sedania As Salam Capital Sdn Bhd (SASC) had signed an agreement with Wasiyyah Shoppe to become its exclusive corporate partner.

SASC chief executive officer Nisa Ismail said: “We can unleash the potential of Wasiyyah Shoppe’s Islamic inheritance solutions via our strong track record built up with our 95 FSI partners.”

He added that the collaboration is complementary to Wasiyyah Shoppe and enables it to scale further.

“As it is, Wasiyyah Shoppe is generating around RM21mil in revenue from the retail market via its 2,700 active agents.

“By granting SASC the exclusivity as a corporate partner, we can drive the enterprise and FSI business for Wasiyyah Shoppe.”

Under the partnership agreement, SASC will tap into the burgeoning Islamic mortgage market, which is worth some RM200bil, by introducing a full-fledged end-to-end digital hibah (grant) platform that elevates the reach and awareness of hibah as an Islamic estate planning and inheritance solution among the Muslim community.

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Sedania , Wasiyyah Shoppe , FSIs


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