Time dotCom's new brand image to spur customer growth

KUALA LUMPUR: TIME Dotcom Bhd's (TDC) recent brand revitalisation could draw in more customers to its fibre broadband services, which are considered an essential utility post-pandemic, opines RHB Research.

According to the research firm, TDC hired renowned local graffiti artist Loo Lok Chern (popularly known as Cloakwork) for its recent brand revitalisation exercise, which introduced new marketing and communication visuals that were "cheeky, bold and fun".