UK shoppers buy frozen food in bid to save money

Rising prices: A woman pushes a shopping cart as she walks past a Tesco supermarket in Hatfield. British consumers are grappling with the highest inflation in four decades. — Reuters

LONDON: British shoppers are adopting a new strategy to try to stretch their weekly groceries: switching to long-lasting goods.

Tesco Plc’s customers are buying more frozen vegetables, fish and pizza lately. Some shoppers at the UK’s biggest grocer are also shifting from fresh pasta to dry, and from chilled soup to canned.