Recognising performance

In 2021, Bala Pomaleh, the CEO of Mediabrands Malaysia, picked up the South-East Asia Agency Head of the Year accolade at the Campaign Agency of the Year Awards. He shares his success journey, the challenges and what’s next on the cards. Below are excerpts of the interview.

SINCE the early 1990s, Campaign Agency of the Year Awards have existed to recognise inspiring leadership, management excellence, outstanding business performance, and overall achievements in advertising and brand communications.

It recognises and honours agency and individual excellence across local and regional levels, and is open to all media, advertising, creative, digital, PR, independent and specialist agencies from across the Asia-Pacific region.