Publicis bets on further growth in 2022 after digital ad boost

The French company said growth had been fuelled by its digital and data-driven businesses Sapient and Epsilon, and that it was expecting to maintain this year’s record 17.5% operating margin and €1.4bil (US$1.58bil or RM6.71bil) cash flow in 2022.

PARIS: Publicis Groupe, the world’s third-biggest advertising agency, forecast organic sales growth of 4% to 5% this year, after its 2021 earnings exceeded their pre-pandemic levels to reach new records.

The French company said growth had been fuelled by its digital and data-driven businesses Sapient and Epsilon, and that it was expecting to maintain this year’s record 17.5% operating margin and €1.4bil (US$1.58bil or RM6.71bil) cash flow in 2022.