IAA launches ‘Bring Compassion Back’ campaign

John D. Chacko,(pic) president of IAA Malaysia and global vice-president of education said: “Earlier this year, IAA Malaysia developed its ‘Compassion’ campaign with the sign-off ‘a call to all to make compassion a way of work’.

KUALA LUMPUR: Every Oct 3 marks a significant day for the International Advertising Association (IAA) and the global fraternity of marketing and communications.

This is because the IAA has declared it as World Marketing and Communications Day.