Digi to emphasise growth and increasing subscribers

The possibility of the merger may positively affect Digi’s business prospects as the merged entity will be able to monetise the 19 million subscriber base and their strong data analytics capabilities to cross-sell and up-sell their products, said MIDF. The merger between Celcom and Digi will only be completed in the second half of 2022 after the necessary approvals from the various agencies are obtained.

PETALING JAYA: As Digi.Com Bhd awaits approvals from the various agencies for its potential merger with Celcom Axiata Bhd, it will continue to focus on monetising data growth and growing quality subscribers.

Even though its first half 2021 earnings were slightly weaker, the acceleration of mobile Internet adoption during the period led to growing Internet subscribers to 8.83 million along with higher average data per user of 21.4GB monthly. This could partially help the group’s earnings to recover gradually.