Dentsu merges digital creative agencies

The aim, says dentsu Malaysia chief executive officer Tan Kien Eng, (pic) is for clients to have easier access to end-to-end creative solutions that are driven by everything from building meaningful brands, driving end-to-end platform experiences, innovating products and services to transformation consulting in an age of inclusive intelligence.

KUALA LUMPUR: Dentsu Malaysia (formerly Dentsu Aegis Network) is continuing to simplify its creative line of services, merging Lemonade into Isobar. Both these agencies are currently dentsu’s digital creative agencies.

With 2021 fuelling new creative trends driven by the virtual economy, the synergies achieved between both award-winning digital creative agencies allow dentsu to scale its in-house digital experience technology solutions.