MAX Senges traded the visionary buzz of Silicon Valley for an old-school German industrial center bracing for a dramatic overhaul.
As head of a new coding school in Wolfsburg, the former Google researcher is a small but important part of Volkswagen AG’s massive push into software. The strategy - involving more than $30 billion in investment and multiple projects and partnerships - is critical to catch up to Tesla Inc. and counter the existential risks posed by the automotive ambitions of Apple Inc. and Alphabet Inc.
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