Proton delivers 11,873 units in February


KUALA LUMPUR: Proton delivered 11,873 vehicles in February aided by sales of the new Proton X50, which brought its market share to its highest since September 2013.

In a statement, the national car manufacturer said it received overwhelming response for the Proton X70, which was launched on Oct 27, 2020.

With over 30,000 bookings made before the end of the year, 3,345 units were delivered in February, which brings total delivery of the model to 81,141 units. This helped to propel Proton's market share to a seven-year high of 27.1%.

However, the Proton Saga remained the manufacturer's best-selling model with 4,217 units delivered.

In other models, the Proton Persona regained leadership in the B-segment sedan category while the Proton Exora continued to top the C-segment MPV market and the Proton Iriz took third place among B-segment hatchbacks.

“February continued to be a difficult month for Malaysia’s automotive industry but it turned out very well for Proton.

"Thanks to the efforts of the government to ensure a continuation of economic activity during the MCO, we were able to produce more cars and in so doing started to clear our backlog of orders," said Proton Edar Sdn Bhd CEO Roslan Abdullah.

He added that the consistent delivery on the bookings is important to avoid a rush before the Penjana incentives expire at end-June.

In February, Proton also launched four special edition models, comprising the Proton Persona and Exora Black Edition as well as the Proton Saga and Iriz R3 Limited Edition, which are available in limited numbers.

Meanwhile, Proton is focusing on the improvement of its entire after-sales value chain so customers can enjoy a premium brand experience after buying their cars.

Roslan said its after-sales service has not managed to keep up with other aspects of its business, a situation that was made worse by Covid-19 and its investment ina completely new back-end ordering and delivery system.

"As a result, we have experienced integration issues and customers requiring accident repairs as well as regular servicing have faced delays.

"We are working on these issues around the clock to overcome them in the shortest time possible but for now I urge all Proton owners facing delays to please contact our customer care hotline at 1-800-88-8398,” said Roslan.
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Proton , Proton X50 , Geely , Roslan Abdullah

   

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