A staff member wearing a protective mask, following the coronavirus disease (COVID-19) outbreak, arranges boxes of Kweichow Moutai liquor inside a direct sale store in Beijing, China
BEIJING/SHANGHAI: As luxury spending rebounds in China, consumers with money to burn have a new habit beyond fancy bags and watches: a taste for collector editions of fiery domestic liquor Moutai, not to drink but to hold onto as a rapidly appreciating investment.
Amid China's recovery from the coronavirus pandemic, Moutai buyers like Beijing tech worker Yang Nan have seen re-sale prices for vintage and limited editions of the 'baijiu' spirit made by Kweichow Moutai rocket as demand booms. And they want in on the action, before it's too late.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
