Luxury fans in China chase neat shot of investment with vintage Moutai liquor

A staff member wearing a protective mask, following the coronavirus disease (COVID-19) outbreak, arranges boxes of Kweichow Moutai liquor inside a direct sale store in Beijing, China

BEIJING/SHANGHAI: As luxury spending rebounds in China, consumers with money to burn have a new habit beyond fancy bags and watches: a taste for collector editions of fiery domestic liquor Moutai, not to drink but to hold onto as a rapidly appreciating investment.

Amid China's recovery from the coronavirus pandemic, Moutai buyers like Beijing tech worker Yang Nan have seen re-sale prices for vintage and limited editions of the 'baijiu' spirit made by Kweichow Moutai rocket as demand booms. And they want in on the action, before it's too late.