Frontier CMOs
PETALING JAYA: A recent worldwide study reveals that the No. 1 challenge facing chief marketing officers (CMOs) is understanding which consumer behaviour will change permanently and which will fall away in the post-Covid-19 environment.
This is compounded by the difficulty of aligning the business around changing consumer needs quickly enough and falling consumer spend, according to a survey carried out by global media, CRM and creative communications agency dentsu.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
