KUALA LUMPUR: Vouchers provided under the National Economic Recovery Plan (Penjana) have resulted in over RM200mil in sales by local retailers on e-commerce platform Shopee, as at August 31.
In a statement, Shopee said this was due to the ringgit-to-ringgit voucher funding by Shopee and the government via Malaysia Digital Economy Corp (MDEC).
Close to two million Malaysians took advantage of the savings and cashback on Shopee to spend on home and living, health and beauty, toys, groceries, automotive, mobile and gadgets.
According to Shopee regional managing director Ian Ho, the e-commerce platform refreshes the Shop Malaysia Online initiative with a new theme weekly to keep things exciting for consumers.
Also, Shopee has created the “Local Seller” tag, which will appear under all items sold by local businesses that qualify for Shop Malaysia Online.
“A lot of thought has gone into executing this Penjana e-commerce initiative so people will keep coming back to support our local retailers, ” said Ho, adding that Shopee introduced cashback vouchers to reward those who buy from local retailers.
Meanwhile, the Penjana micro, small and medium enterprises (MSMEs) e-commerce campaign was also implemented by MDEC and Shopee, and this provides over RM1,500 in perks for each Malaysian MSME new to Shopee.
It has benefited over 38,000 sellers to date, with participating MSMEs recording an average uplift of 162% in their daily sales after joining the campaign.
During an online panel session organised by Shopee in conjunction with the upcoming 9.9 Super Shopping Day,
MDEC head of enablers and demand generation (e-commerce division) Prasad Babu said: “The Penjana e-commerce initiatives’ impact and results aren’t just about the sales figures or the number of new online sellers the initiatives have created so far, but how it has accelerated a greater digital economy growth which has proven to be a big win for us as a nation.”
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