Managing communications in the digital era


  • Advertising & Media
  • Thursday, 25 Jun 2020

Esther Ng communications

PETALING JAYA: In a new digital era where information is instantly available with a tap of a finger, communication has become something vital for every company.

At the rate of how something could go viral in an instant, including the half-truths and fake news, it is imperative for leaders to be more equipped with the necessary knowledge and skills to thrive along with the ever-evolving media landscape.

With the theme “Managing Brand Reputation in the New Digital Era”, Star Media Group Bhd (SMG) will hold an online seminar on June 29 to July 1.

The seminar will take on hot and spicy topics with experienced industry leaders and practitioners.

SMG chief content officer Esther Ng, who will be delivering the keynote address for the seminar, said the media industry was one of the first few to be disrupted when the digital age made its debut and SMG was at the forefront of expanding its print product to include digital ones to remain ever-present.

“We were the first mainstream newspaper to push our stories online in 1995 and we have not looked back since.

“Looking at our products today, we have come a long, long way and we are still constantly adapting. That will not change.

“We are still here, at the No 1 spot!

“With the advent of the digital age, where any news and photos (favourable or not) could go viral in minutes, it is vital to deal with the issue at hand deftly and within an accepted time frame, ” she said.

Meanwhile, SMG analytics and digital products senior general manager Freddy Loo said data had today become fundamental to how companies plan for their media and communication strategy.

“It provides an additional pulse check to understand your customers, who they are, what they prefer, what matters to them and what’s the current conversation among a community, among others.

“It can be useful to be used to spot trends, understand customer sentiments and better manage conversations that impact brand reputation.

“Data will not replace but will complement a marketeer, ” said Loo.

He will be speaking on how to “Weaponise Brand Communication with Data Analytics” on the second day of the seminar.

The first day of the seminar is complimentary while the next two days require paid access.

Day one will also feature a session by Google, the platinum partner of the seminar.

Among other sessions on the second and third days, there will also be two exclusive panel discussions on the second day of the seminar, entitled “Journalism in a Post-Truth Era” and “Politically Correct vs Ethically Correct”.

The former will be moderated by R.AGE deputy executive editor and producer Ian Yee, featuring CILISOS editor-in-chief Lau Chak Onn, documentary filmmaker and journalist Steve Chao and Astro Awani editor-in-chief Kamarul Bahrin Haron.

The latter will be moderated by StarBiz editor Jagdev Singh Sidhu, with Google Malaysia communications head Zeffri Yusof and UOB Malaysia’s senior vice-president and head of strategic communications and brand Shamillia Sivathambu.

Other speakers include Entropia Global partner Neeraj Gulati, Weber Shandwick executive vice president Blake Hoo, Perspective Strategies founder and managing director Andy See, Taylor’s University Body Language and Voice Projection trainer/senior lecturer Mark Beau De Silva and Leo Burnett Malaysia creative group head Jovian Lee.

C-Level and senior management executives, business owners, heads of departments and senior managers, communications and public relations professionals and communications students are encouraged to attend the virtual seminar.

Prices start from RM28 (student rate), RM168 (general admission for all paid sessions on day two and three), RM128 (group rate, three pax and above) and complimentary (first session, day one).

The virtual seminar will be produced by eLearningminds and will run live on Cisco Webex.

Online registration is available on bit.ly/starprcomm. For more information, email events@thestar.com.my.

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