Vietnam orders Netflix to stop advertising, distributing its games

File photo: A man stands next to a logo of Netflix during an event in Mumbai, India, February 29, 2024. REUTERS/Francis Mascarenhas/File photo

HANOI (Reuters) - Vietnam has ordered Netflix Inc to stop advertising and distributing its games in the country before April 25 as the U.S. streaming platform has not yet been granted a license for games services, its broadcasting authority said on Thursday.

"Vietnam demands Netflix comply with the Vietnamese regulations on game online services," the Authority of Broadcasting and Electronic Information (ABEI) said a statement on its website.

"We order Netflix to stop advertising and publishing the Netflix's video games on the Netflix application and on Appstore Vietnam and Google Play store Vietnam before April 25," the statement added.

The streaming platform, which has been ordered by the government several times to block domestic access to various content, is seeking to open an office in Vietnam, Reuters has reported.

Netflix begun its push into gaming by launching Netflix games on mobile phones in November 2021.

The company did not immediately reply to a request for comment.

(Reporting by Phuong Nguyen; Editing by Tomasz Janowski)

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