Lazada, Citibank unveil the region’s first e-commerce co-brand credit card

KUALA LUMPUR: Lazada Group, a South-East Asian e-commerce platform operator, has teamed up with global banking group Citibank to introduce the region’s first e-commerce co-brand credit card.

Citibank regional director, credit cards and personal loans (Asia Pacific), Sanjay Nambiar said Citibank and Lazada has set a target over 500,000 sign-ups of the new card across the region over the next few years.“Malaysia is the first country to launch the card. There will be subsequent launches in other countries in the region in over the next six months, ” he said after officiating at the launch of the card yesterday.