Property developers tweak marketing strategies to push sales


Boosting sales: People viewing a model of a township development by Sime Darby Property in Shah Alam. The company is looking at undertaking a tactical price review of its unsold units.

WHILE the current property market slowdown has seen many developers pulling back or postponing their launches, it has not however deterred some companies from tweaking their marketing strategies and finding unique avenues to push sales and clear their inventories.

Recently, Sime Darby Property Bhd announced that it is looking at undertaking a tactical price review of its unsold units, after net profit for the three months through September dropped 93% to RM28.8mil.

Limited time offer:
Just RM5 per month.

Monthly Plan

RM13.90/month
RM5/month

Billed as RM5/month for the 1st 6 months then RM13.90 thereafters.

Annual Plan

RM12.33/month

Billed as RM148.00/year

1 month

Free Trial

For new subscribers only


Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Business , Sime Darby , property , prices

   

Next In Business News

Upsides on Bursa capped by negative global sentiment
Trading ideas: Maxis, Bank Islam, Malaysian Flour Mills, Menang, HeiTech Padu, Reservoir Link, MGRC, IGB REIT, Affin Bank and Excel Force
Bursa snaps four-day losing streak to end higher
Keyfield FY23 earnings rise to RM105.5mil
Reservoir Link sub-unit bags RM22mil job
IGB-REIT net profit up 11.1% to RM99.61mil in 1Q
Maxis enhances network with RM813mil investment
Morgan Stanley plans biggest round of China job cuts in years
M’sia on right track in sustainable financing
Lower loan growth likely for Maybank in FY24

Others Also Read