UK grocer Asda taps Ocado to revamp online business


A general view of a Asda Oakridge Park supermarket in Milton Keynes, Britain March 25, 2021. Picture taken March 25 2021. REUTERS/Andrew Boyers

LONDON, May 29 (Reuters) - British supermarket group Asda has struck a partnership with ⁠technology firm Ocado to overhaul its online business across the UK as it ‌seeks to stem market share losses, the companies said on Friday.

Asda, majority owned by private equity firm TDR Capital, is Britain's third-largest grocer but has been losing ground to rivals including industry leader Tesco, number two Sainsbury's ​and discounters Lidl and Aldi.

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