Property developers tweak marketing strategies to push sales

Boosting sales: People viewing a model of a township development by Sime Darby Property in Shah Alam. The company is looking at undertaking a tactical price review of its unsold units.

WHILE the current property market slowdown has seen many developers pulling back or postponing their launches, it has not however deterred some companies from tweaking their marketing strategies and finding unique avenues to push sales and clear their inventories.

Recently, Sime Darby Property Bhd announced that it is looking at undertaking a tactical price review of its unsold units, after net profit for the three months through September dropped 93% to RM28.8mil.