Senheng unveils point-based economy business model

(From left) Senheng New Retail Bhd chief financial officer Nicole Kiew Kor Shin, Kim Heng and Yau Young at the launch of Senheng’s ninth transformation strategy, held at Grand Senheng Pandan Jaya.

KUALA LUMPUR: Senheng New Retail Bhd unveiled its ninth transformation strategy — the point-based economy (PBE) business model — designed to elevate S-Coin into a central reward and engagement engine.

The strategy addresses key challenges faced by the retail sector, including revenue softness, intense competition, e-commerce underperformance and margin pressure.