Mah Sing unveils Desire campaign

Ho and Mah launching the Desire campaign.

PETALING JAYA: Property developer Mah Sing Group Bhd is offering 19 completed projects nationwide in its marketing campaign “Desire”.

The campaign comprises residential and commercial properties with optional furnishing and financial packages.

The 19 projects include high-rise residential units, retail shops, double-storey landed housing, office suites and industrial buildings in the Klang Valley, Penang, Johor and Kota Kinabalu. Prices begin from RM274,000 onwards.

Chief executive officer Datuk Ho Hon Sang said the campaign would last several months.

“Buying a completed product eliminates the guesswork and risk associated with buying something off-plan. We do the work so that you don’t have to,” said Ho.

He said buyers would have the option of receiving free interior decoration and renovation services, furnishing, move-in services and flexible financing schemes.

Ho said property developers have repackaged their offerings and rescheduled their launching to be in line with the weak market sentiment.

Pricing and location remain the top influencing factors when it comes to buying a house. Therefore, up to 74% of their target sales in 2018 will be priced below RM500,000.

Ho said Mah Sing is cautious but optimistic about the prospects for this year, with a minimum sales target of RM1.8bil. Its planned launches for the year is expected to total about RM2.2bil.