OCBC Bank launches new service for high net worth individuals

OCBC Bank (M) Bhd head of consumer financial services Lim Wyson

Kuala Lumpur: In line with the country’s rising affluent population and competition for a slice of the lucrative high net worth individual (HNWI) segment, OCBC Bank (M) Bhd has launched OCBC Premier Private Client (PPC), a service for those with assets under management (AUM) of RM3mil and above.

This new service is part of the bank’s Premier Banking platform. According to OCBC Bank Malaysia’s head of consumer financial services Lim Wyson, PPC, which sits within the broader OCBC Premier Banking framework, rides on the momentum generated in the past four years when the bank doubled both its Premier Banking and HNWI customer base.