Auyong: We hope to shed more light on new solutions like PMPs that can unlock greater transparency and quality for advertisers.
JUST like the ingredients one need to make a great chocolate chip cookie, brands need to see premium private marketplaces (PMP) as an ingredient in their recipe for making a great campaign work.
The term PMP, which has become one of the widely used buzzwords in digital advertising, is a marketplace where high calibre publishers offer their ad inventory to a selected group of advertisers.
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