ISKANDAR PUTERI: UEM Sunrise Bhd sees the influx of high-paid workers and foreign buyers seeking new homes in Iskandar Malaysia, Johor to drive demand for landed properties in the area.
Chief operating officer Datuk Roslan Ibrahim said on that note, the company was confident that its new project Serimbun at Iskandar Malaysia would do well based on buyer’s preference.
He said the company was banking on the project’s strategic location within Iskandar Puteri and adjacent to the matured Bukit Indah township here as the strong selling point.
“Location is still the most important factor for prospective buyers looking for a house, followed by pricing and the surrounding areas,’’ Roslan said at the unveiling of the project here yesterday.
Also present at the event were chief marketing officer (sales and marketing) Pam Loh and project director (Southern 2) Zamri Yusof.
To be launched this Saturday, the project is made up of 215 units of double-storey link houses with 1,993 sq ft built up areas and priced between RM630,000 and RM1.44mil.
He said initially, the company wanted to launch the project with a gross development value of RM139.3mil in two phases but decided to launch the 215 units at one go.
“The project is easily accessible from the New Coastal Highway and also just a few minutes away from the Second Link Crossing in Gelang, Patah which makes it attractive to buyers,’’ said Roslan.
Loh said the company was looking at first time house buyers, young couples with small families currently staying with their families in nearby housing areas looking for their own houses and Malaysian professional working in Singapore.
She said the property outlook in Iskandar Malaysia remained attractive and developers were still launching their projects despite challenges and uncertainties in the global economy.
Loh said the progress and development taking place in the country’s first economic growth corridor was the main attraction to buyers.
“The influx of domestic and foreign investors and new residents into Iskandar Malaysia will continue to drive demand for properties in south Johor,’’ she added.