Astro signs deal with Amazon Web Services

Group CEO Datuk Rohana Rozhan is targeting to increase the number of household customers for its TV services by an additional 400,000 customers

KUALA LUMPUR: Astro Malaysia Holdings Bhd has signed an agreement with Amazon Web Services Inc (AWS) to use cloud computing services and leverage on AWS Professional Services for its group-wide digital and business transformation.

Following the agreement, Astro said it would incorporate a cloud and mobile-first, analytics-driven approach to accelerate innovation in pursuit of new personalised experiences for customers.

In a statement, Astro Group chief executive officer Datuk Rohana Rozhan said the collaboration with AWS came at the right time, as the company prepared to serve the next generation of consumers.

“We will accelerate our ability to innovate, speed up time-to-market for new and improved services and adopt game-changing technologies where appropriate.

“Our commitment to a cloud-first infrastructure has enabled us to deliver scalable customer-centric service and care, as well as, innovative and personalised digital-first products at a much faster pace,” she added. – Bernama