Proton’s bumpy journey


LOSS-MAKING Proton Holdings Bhd has had its heyday. The carmaker, which came into the market in 1985 with the rebadged Mitsubishi car called Proton Saga, soon became a hit.

It captured two-thirds of the domestic auto market despite a four-month waiting list. In Britain, it sold 10,300 units in its first year, far above expectations.

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Monthly Plan

RM 13.90/month

RM 11.12/month

Billed as RM 11.12 for the 1st month, RM 13.90 thereafter.

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Annual Plan

RM 12.33/month

RM 9.87/month

Billed as RM 118.40 for the 1st year, RM 148 thereafter.

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Business , Proton Holdings Bhd , auto

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