INTI and Andrew Choo jointly providing programmes to help students ace the exam
IF you could not go to Andrew Choo, don’t fret, as it will come to you.
To cut short the guessing game, Andrew Choo is arguably one of the best tuition centres for helping school students to ace in their exams.
And what could be more important than Sijil Pelajaran Malaysia (SPM) exam?
But, the chance to be tutored at Petaling Jaya-based Andrew Choo is only available to those located in the Klang Valley – quite a small number – against the backdrop of 480,000 SPM exam candidates this year.
And since last year INTI International University and Colleges has been collaborating with Andrew Choo in a standalone website called SPMSureSkor that features tips on how to score well in SPM. The free-of-charge SPMSureSkor year-round campaign is also complemented by a number of workshops and seminars conducted by Andrew Choo’s teaching team covering schools all over the country.
INTI marketing vice-president Timothy Johnson tells StarBizWeek that the website which is the nucleus of the programme could be considered a success as another effective marketing platform, building relationship and quite a creative avenue in nurturing early engagement with students in the most critical year of their education journey towards the next level.
In general, the SPMSureSkor microsite was launched in 2014 where students can access forecast questions, state trial papers and last minute tips. The content on the website are developed by Andrew Choo and his team of qualified and experienced teachers.
“Students who wish to be part of the website are required to provide their personal details in a one-time registration, we got to build up our database. So far, the respond is quite good with over 60,000 students are already in our database.
“Now, due to its growing popularity, SPMSureSkor is a top-ranking suggestion in Google search,” he says.
In just a year, Johnson is proud that the SPMSureSkor website has attracted enough school leavers to study at INTI for the campaign to be self-sustained in terms of cost to regularly maintain and update the content of the website as well as the seminars which include travelling, personnel and lodging expenses
“More importantly, it really reflects our commitment to be with students from the early period of their SPM year. Having to study many subjects is an overwhelming task for many students. The website makes it simpler for students in meeting their ultimate goal - to ace in their SPM exam.
“And it naturally weaved in INTI’s brandname and image into the students and their parents spheres – which could build a critical influence in their decision making of tertiary institutions.
“A student decision to go to university depends on how the institution is presented to them,” he says.
Johnson says the short period of the website’s journey to stardom relies only on one important factor for all SPM exam candidates – the accuracy of its tips that actually come out in exams as predicted and SPMSureSkor accuracy rate is quite high.
“It’s not about a fancy website or a great campaign – at the end of the day it all boils down to the matrix and numbers,” he says.
Thus, it is not a surprise that SPMSureSkor campaign even before its first birthday – has won various industry award such as the MARKies Award 2015 for Best Idea – Content Marketing and the MARKies Award 2015 for Best Idea – Radio.
More recently, the campaign also bags the Gold Effies Award in the “General-Services category” and Gold Award in the Malaysia PR Awards 2014/15 in the “Corporate Branding category”.
Futhermore, Johnson explains that the website’s edge relies on its role to zoom in on the key points of each chapter in SPM subjects without the clutter of irrelevant information.
And Johnson says the campaign is not all cyber but it is also complemented by seminars usually just after the trial exam.
“We have gone up to Alor Star, Kota Kinabalu and Klang Valley – a tour that includes about 500 schools. “I am glad that it is working out – as INTI as a university is all about preparing its students for employment and again numbers speak louder – 97% of our graduates get employed within the first six months, 75% get highest starting salary than the average and 16% secured a job before graduation,” he says.
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