Brand trust key driver of product purchases

Brand power: Consumer goods’ brands that have already built a high level of trust with consumers, will perform by evaluating where best to introduce sustainable products into the market to drive growth.

BRAND trust is still a key influence in consumer purchasing decision in Malaysia, according to the latest Global Corporate Sustainability Report released by Nielsen.

It states that over two-thirds of Malaysian consumers say they have purchased products which are made by a brand or company that they trust (65%) and that the purchased products are known for its high standards of safety (64%).