Tune Talk targets Asean starting with Thailand, Indonesia and the Philippines


  • Business
  • Friday, 17 Jan 2014

Tune Talk chief executive officer Jason Lo

SEPANG: Mobile virtual network operator (MVNO) Tune Talk Sdn Bhd aims to roll-out its services across Asean, starting with Thailand, Indonesia and the Philippines this year, according to chief executive officer Jason Lo.

“We are targeting to launch our services in Thailand and Indonesia in the first quarter this year,” he said, adding that both were in partnership with local telcos.

Tune Talk, which operates as a MVNO riding on Celcom Axiata Bhd’s network, launched its services on Aug 19, 2009.

Lo is eyeing 87% growth to 1.5 million subscribers in Malaysia by end-2014 from 800,000 to date through company brand positioning and prepaid low-rate packages.

“With with our expansion into Indonesia and Thailand, we hope to increase the number of subscribers up to three million by end-2015,” he said after Tune Talk’s aircraft livery launch in conjunction with its fifth year anniversary celebration.

The Tune Talk Mobile Prepaid livery was painted on an AIRASIA Airbus A320 aircraft as part of the brand positioning strategy.

On Tune Talk’s expansion to the Philippines, Lo said the company was still in negotiation with its local partner and was targeting to roll-out its services as a MVNO in that country by the second half of 2014.

The company recorded RM250mil in revenue for 2013, with average revenue per user (ARPU) of between RM38 and RM42. “We started at an ARPU of RM4 in 2009 and most it were through international calls,” Lo said.

He said the expansion to Asean was part of the company’s five-year strategy, including the plan to launch its Tune Talk 1 SIM card services that would allow customers to use their SIM in other Asean countries and charged local rates.

“We are aiming to roll-out the roaming solutions in a couple of months,” Lo said.

He added that this year would be “all about youth” and that the company had various events lined up targeted for the market.

Also present was AirAsia Bhd chief executive officer Aireen Omar, who said that AirAsia was now working with MALAYSIA AIRPORTS HOLDINGS BHD to migrate its operation from the low-cost carrier terminal to KLIA2.

MAHB aims to open KLIA2 for operation on May 2. “The date given by MAHB is also the date that we are targeting to start our operation in KLIA2,” Aireen said.

Youth and Sports Minister Khairy Jamaluddin officiated at the launch of the aircraft livery, witnessed by Tune Group co-founder and AirAsia executive chairman Datuk Kamarudin Meranun.


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