XOX believes in conquering niche segment first

ACE market-bound XOX Bhd, the country's first full-fledged mobile virtual network operator (MVNO) to be listed on the local stock exchange, aims to hit one million subscribers from around 320,000 currently by year-end.

But unlike other MVNOs or even telecommunication companies (telcos), XOX is looking to boost its subscriber base by focusing on a very niche segment of the community in this case, the Chinese-speaking subscribers.