KUALA LUMPUR: HSS Holdings Bhd has entered into a three-year collaboration with Eco-Shop Marketing Bhd
to launch the Sinar Blind Box Birthday Cake, as the bakery products manufacturer expands into the growing blind-box product segment.
In a statement, the bakery products manufacturer said the product will be sold exclusively at Eco-Shop outlets across Peninsular Malaysia from August 2026 at RM2.60 per 100g box.
Under the collaboration, H.S.S. Confectionery Foodstuff Sdn Bhd, a wholly owned subsidiary of HSS Holdings, will oversee product development and manufacturing, while Eco-Shop will manage retail distribution and in-store sales throughout the agreement period.
HSS Holdings managing director Goh Chen Chang said the collaboration marks the group's first partnership with Eco-Shop.
“Eco-Shop provides us with a strong retail platform to bring this concept directly to a broad consumer audience, and we’re excited for shoppers across Peninsular Malaysia to be among the first to try it.”
Eco-Shop merchandising director Peggy Lee Kuan Hiong said the retailer will serve as the exclusive sales channel for the product in Malaysia during the three-year collaboration.
The Sinar Blind Box Birthday Cake will be available at Eco-Shop outlets across Peninsular Malaysia from August 2026.
