Perodua to sell 13,000 units of Viva Elite


KUALA LUMPUR: Perusahaan Otomobil Kedua Sdn Bhd (Perodua) targets to sell 13,000 units of its newly launched Viva Elite variant this year.

According to managing director Datuk Syed Abdull Hafiz Syed Abu Bakar, the sporty Viva Elite would be well received by young professionals and young families seeking to project a different image.

“Perodua aims to sell 2,600 units of the Elite variants monthly,” he told reporters after launching the car yesterday. He said that Viva was one of Perodua’s best selling models with 155,000 units sold since it was launched in May 2007.

“It was the second best-selling model after the Myvi in 2008,” he said, adding that of the 77,000 cars sold by the company in the first half year, 53% comprised the Myvi and 43% Viva.

The 1-litre Viva Elite comes in three variants – the Elite (MT), Elite (AT) and the Elite EZi. Prices start at RM37,900 for the Elite (MT), RM40,900 for the Elite (AT) and RM44,900 for the Elite EZi.

Syed Abdull Hafiz said the company was targeting to sell 158,000 cars this year, which is lower than last year’s figure of 167,000 units, because of the global economic slump and cautious consumer sentiment.

However, he expected Perodua to sell more cars in the second half year in view of the coming festivities, lower interest rates and support from the finance companies.

He said Perodua had been increasing its production from June to cater to the upcoming launch of its new multi-purpose vehicle in November.

Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 1
Cxense type: free
User access status: 3
Subscribe now to our Premium Plan for an ad-free and unlimited reading experience!
   

Next In Business News

Wall Street opens lower as rally in growth stocks falters
Axiata’s tower arm edotco weighing US$700mil financing, sources say
MYAirline to operate as LCC, not ULCC
MUI sells 5.57% stake in PMC for RM6.45mil
Wiki Impact report: Bursa top 20 companies donated RM159.69mil in cash in 2021
FMM: Implementation of CPTPP is timely for Malaysian businesses to recover
Ringgit strengthens against US dollar at the close
Ancom Nylex completes acquisition of 25% stake in Ancom-Chemquest Terminals
RHB Bank Cambodia aims to become SME bank of choice by 2024
Bursa Malaysia ends higher for third consecutive day on Wall St rally

Others Also Read