SOME objects may seem trivial but they have every potential to become flourishing businesses. Entrepreneurs have made it big with buttons on blouses or cream on cakes; Axel Chemie Sdn Bhd chooses specialised building materials.
With waterproofing products, grouting materials, specialty paints, porting agents, epoxy and acrylic sealers that may even seem invincible to the layman, the company managed to grow from an initial capital of RM14,000 to a yearly turnover of less than RM10mil (the company prefers to reserve the specific figure).