AmLife International successfully set a participation record recognised by the Malaysia Book of Records through the DeepZleep Challenge after a total of 817 participants completed the 20-minute DeepZleep experience session at 1 Utama in Petaling Jaya.
The achievement was recorded under the official category: “MOST PARTICIPANTS IN A SLEEP WELLNESS RECOVERY TECHNOLOGY EXPERIENCE SESSION".
DeepZleep Challenge was organised to bring the concept of recovery through sleep closer to the community through experiences that can be personally experienced, not just delivered as a message of awareness.
According to the Founder and Chief Executive Officer of AmLife International, Lew Mun Yee, the initiative reflects the company's long-term commitment to leading awareness about sleep wellness.
"DeepZleep Challenge is not just about the number of participants or setting records. It reflects AmLife's commitment to changing the way society understands sleep, from merely a time to rest to an important recovery process for a healthier and more balanced life," he said.
According to the Vice President of Business Development at AmLife International, Edward Yong, the modern lifestyle the increasingly busy modern lifestyle makes it difficult for many individuals to get sleep that is comfortable and of high quality.
"In the fast-paced modern life, many individuals find it difficult to get sleep that is comfortable and of high quality. This situation can affect energy levels, focus, productivity, and well-being in their daily lives. AmLife believes that quality sleep is one of the important foundations for physical and mental well-being. In this regard, DeepZleep was developed as part of the AmLife sleep wellness ecosystem," he said.
He added, DeepZleep combines electrical potential technology, thermal comfort, and sound frequency in a unified sleep wellness experience designed to create a more supportive environment for relaxation.
According to the Chief Marketing Officer of AmLife International, Arthur Ang, the idea of the DeepZleep Challenge arose from the desire to make the concept of recovery through sleep more tangible and easily understood by the community.
"Our idea is to gather more than 500 people in one day and allow them to experience the initial concept of recovery through sleep."
The opportunity to experience firsthand the initial concept of recovery through sleep. From merely conveying the message that sleep is important, we want to change it to become a real experience that can be felt and understood by society," he said.
Each participant is considered to have completed the DeepZleep Challenge after undergoing a DeepZleep session. DeepZleep experience lasts for 20 minutes. Wellness screening is also conducted as an initial assessment to provide an overview of the body's condition and the quality of the participants' sleep.
AmLife explains that the 20-minute experience is not intended to replace the need for sufficient nighttime sleep. On the contrary, it provides an initial overview of the importance of providing time and an environment that is more focused on relaxation.
A total of 817 participants who completed the challenge exceeded the initial target of more than 500 participants.
The event was also attended by celebrities such as Dr. Say Shazril, Eyra Hazali, and Fahrin Ahmad, who helped to bring the message about the importance of rest and recovery closer to the community from various backgrounds.
According to AmLife International, the achievement is in line with the company's commitment to continue to expand awareness of sleep wellness through education for users, public experiences, and technology that supports a better rest environment.
Through the DeepZleep Challenge, AmLife hopes that more Malaysians will see sleep as an important part of efforts to maintain well-being and lead a well-balanced life.
