SHANGHAI: The Tourism Development Department at the Ministry of Primary Resources and Tourism showcased its latest campaign, ‘Breathe in Brunei’ at the Shanghai World Expo Exhibition and Convention Centre in China for ITB China 2025, which highlighted Brunei as a retreat to relax, recharge and enjoy a slower pace away from the busy city life.
The campaign invites Chinese travellers to reconnect with nature and discover Brunei as a peaceful, rejuvenating escape. Inspired by feedback from Chinese visitors, the campaign positions Brunei as a peaceful destination – offering clean air, unspoiled natural beauty and calming moments.
