Brunei ranks third in personal finance interest in South East-Asia; Singapore the leader


Image from Borneo Bulletin/ANN

BANDAR SERI BEGAWAN (Borneo Bulletin/ANN): Brunei Darussalam is third in South-East Asia in the interest of personal finance management, with a significant indicator of 3.1 per cent, according to an analysis by UnaFinancial.

The study examined search requests related to personal finance management in 11 South-East Asian countries over the past year.

The indicator of interest was calculated as a ratio of search requests to the average population over the previous 12 months.

Singapore leads South-East Asia in interest in personal finance management, with a significant indicator of 9.8 per cent, followed by Thailand with 6.7 per cent.

“Singapore’s performance is driven by a rising income per capita and a growing number of wealthy people, who are interested in investment tools,” the experts noted.

The report said, “All three countries are characterised with a growing supply of investment tools, high levels of accumulated wealth and a large share of millennials and Gen Z (54 per cent), who are looking for financial management tools.”

Meanwhile, Thailand’s interest in currency depreciation also prompted residents to explore wealth preservation options. – Borneo Bulletin/ANN

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