Brunei ranks third in personal finance interest in South East-Asia; Singapore the leader


Image from Borneo Bulletin/ANN

BANDAR SERI BEGAWAN (Borneo Bulletin/ANN): Brunei Darussalam is third in South-East Asia in the interest of personal finance management, with a significant indicator of 3.1 per cent, according to an analysis by UnaFinancial.

The study examined search requests related to personal finance management in 11 South-East Asian countries over the past year.

The indicator of interest was calculated as a ratio of search requests to the average population over the previous 12 months.

Singapore leads South-East Asia in interest in personal finance management, with a significant indicator of 9.8 per cent, followed by Thailand with 6.7 per cent.

“Singapore’s performance is driven by a rising income per capita and a growing number of wealthy people, who are interested in investment tools,” the experts noted.

The report said, “All three countries are characterised with a growing supply of investment tools, high levels of accumulated wealth and a large share of millennials and Gen Z (54 per cent), who are looking for financial management tools.”

Meanwhile, Thailand’s interest in currency depreciation also prompted residents to explore wealth preservation options. – Borneo Bulletin/ANN

Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Next In Aseanplus News

Motor racing-Norris answers his critics with first F1 title
Asean News Headlines at 10pm on Sunday (Dec 7, 2025)
Cricket-Former England captains unleash scathing verdict as Ashes dream crumbles
Motor racing-Tearful Norris takes F1 title as Verstappen wins Abu Dhabi race
Indonesia faces alarming physical activity reports, says health ministry
Thai sweetheart Lisa of Blackpink to make movie debut in action film 'Tygo' with Korean superstar Don Lee
MACC denies Rafizi's allegations it was used to probe PKR polls candidates
Hanoi becomes member of Unesco's global network of learning cities
Singapore police block top auto firm from disposing of its vehicles as money-laundering probe into car leasing firms widen
All eyes on Ee Wei-Pei Kee as women's team chase SEA Games final berth

Others Also Read