Brunei to promote tourism at Sabah international expo

FILE PHOTO: The Brunei Coffee Trail Roadshow 2025 was officiated by Mayor of Kota Kinabalu City Datuk Seri Dr Sabin Samitah, JP, together with Brunei’s Consul General in Kota Kinabalu Fauzana Octavia Alli. This year, the Brunei Coffee Trail promotional event will be features alongside the Visit Brunei Year 2027 Roadshow in Kota Kinabalu.- Tourism Development Department via BB/ANN

BANDAR SERI BEGAWAN: Brunei's Tourism Development Department will participate in the Sabah International Expo to be held in Sabah from Sept. 4 to 6, as part of efforts to strengthen the country's tourism presence in regional markets.

The department said its three-day participation will feature the Brunei Coffee Trail promotional event alongside the Visit Brunei Year 2027 Roadshow.

It will bring together Brunei coffee and matcha cafe operators, tourism service providers and visitor attractions under one pavilion.

Following the encouraging response to the Brunei Coffee Trail held in Sabah's capital, Kota Kinabalu, in August 2025, this year's event returns with more to explore.

The participation reflects the government's continuing efforts to strengthen Brunei's tourism presence in regional markets while creating opportunities for local businesses and entrepreneurs to introduce their products and services to a wider audience. - Xinhua