Taylor Swift kicks off Asia tour with US$230mil Japan impact

Taylor Swift performing as part of the "Eras Tour" at the Tokyo Dome, on Feb. 7, 2024. - AP

TOKYO: Taylor Swift resumes her Eras Tour in Tokyo this week, with spending on tickets, merchandise, food, hotels and other related activities on track to total an estimated ¥34 billion (US$230 million).

That number, calculated by Mitsumasa Etoh, a lecturer at Tokyo City University, is roughly the same amount that Swifties generated in Denver in July. Swift, who won the Grammy Award for album of the year on Sunday, has grabbed headlines throughout the US leg of her tour, from setting off seismic sensors in Seattle to becoming a billionaire.