Chinese developer Greenland Holdings’ tourism unit sets up Asia-Pacific hub in Singapore


928fa356-2cd8-11ec-9021-f4cecde6cb15_image_hires_185322

Greenland Hotel and Tourism Group, a unit of Chinese developer Greenland Holdings, is setting up its Asia hub in Singapore as international travel and tourism gradually resumes.

The company, which operates more than 50 hotels in 60 cities globally, including Bangkok and Chiba, this week announced the launch of its overseas operations centre in the Lion City. The centre, which will operate as the group’s Asia-Pacific hub, will provide hotel management and advisory services.

“Our job is to make sure that we set our presence here in Singapore, but our focus really is to go beyond Singapore and go look for business opportunities around the region and also globally,” William Lau, the centre’s general manager, said. The main reason for opening the centre in Singapore was its proximity and logistical convenience in accessing three of Greenland Hotel and Tourism’s priority markets – Vietnam, Thailand and Indonesia.

Do you have questions about the biggest topics and trends from around the world? Get the answers with SCMP Knowledge, our new platform of curated content with explainers, FAQs, analyses and infographics brought to you by our award-winning team.

The launch follows a recent announcement by Singapore and Thailand that they plan to allow quarantine-free travel for some vaccinated travellers. Greenland Hotel and Tourism is banking on the lifting of travel restrictions under an approach to “live with Covid-19” and the opening of borders in different countries.

Lau said he remained confident about the group’s overseas expansion plans. He also pointed to growing domestic demand in its priority markets, which would reduce Greenland Hotel and Tourism’s dependence on inbound travel.

Shanghai-owned Greenland to emerge as the white knight in Hsin Chong’s financial woes

The group will initially focus on its priority markets before expanding to 15 gateway cities by 2024, Lau added. The company’s brands include its luxury brand Primus, Qube business hotels and the lifestyle-focused Q-Box brand.

Lau said the group intended to adopt its “one core, two wings” development model in these regions, where its core hotel business would be complemented by its tourism and exhibition wings.

The presence of the group’s potential partners and competitors in Singapore, as well as its reputation for good governance and infrastructure contributed to the decision to open the centre there, he added.

Greenland, Vanke among developers planning health care facilities in new residential projects

The centre will serve three main functions, covering overseas business development, hotel performance monitoring and global sales, Lau said. Greenland Hotel and Tourism wanted to have a more strategic location to cope with its global expansion, he added.

“This is why we really wanted to set up an overseas office and put behind it a dedicated resource with people who understand a bit more about the regional market or international market ... So that it makes it easier to grow and grow at a faster pace,” Lau said.

More from South China Morning Post:

For the latest news from the South China Morning Post download our mobile app. Copyright 2021.

Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 46
Cxense type: free
User access status: 3
Join our Telegram channel to get our Evening Alerts and breaking news highlights

SCMP. China , Singapore

   

Next In Aseanplus News

Filipino journalist Ressa, this year's Nobel laureate, urges reporters to defend their rights
US imposes arms embargo on Cambodia over China, human rights concerns
Singapore urges Myanmar's junta to swiftly implement Asean's five-point consensus
EU draft rules for gig workers target Uber, Deliveroo, online platforms
PM: Over 190,00 families surveyed to gauge their 'happiness' with government's 100-day performance
KLCI back above 1,500-level on last-minute buying
Indian farmers call off lengthy protest after govt assurances
PM: Reopening of country’s economy due to success of Covid-19 immunisation programme in collaboration with Mosti
China's Kaisa kicks off US$12bil debt restructuring after missing pay date
100-day report card: Cabinet’s overall performance stands at 90%, says PM

Others Also Read


Vouchers