TikTok partners with Shopify in latest step to expand its e-commerce efforts

TikTok, the hit short video app owned by Beijing-based ByteDance, is expanding its online retail efforts through a partnership with Canadian e-commerce giant Shopify that will allow US and UK users to buy directly through the app.

Shopify merchants with a TikTok For Business account will soon be able to sell directly from their Shopify storefront, according to a joint release from both companies.