Amphibia Digital CEO to grow digital component of 4As programmes


IT seems very appropriate that Gary Tay’s digital agency is named Amphibia Digital Sdn Bhd, for he can adapt to any marketing communications environment − above or below the line.

Tay, 47, spent about half of his 25-year advertising career in above-the-line communications (mainstream advertising), starting out as a visualiser at a three-person agency, Macs Creative.

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Business , Amphibia Digital , advertising , digital

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