Kim Kardashian logged onto TikTok earlier this month and did something new: Tried to sell pajamas, slippers and matching sweat sets like the host of an old-fashioned TV infomercial.
"This is what we’re here for: The deals, the bundles, the sales,” said Kardashian, dressed in a white outfit with furry trim. The livestream - Kardashian’s first live shopping event on TikTok for her US$5bil (RM20.43bil) loungewear empire, Skims – felt like a crossover between an infomercial and a daytime talk show. Set in a winter wonderland, it featured surprise celebrity guests and a "hot Santa” urging viewers to keep buying. Roughly 30,000 people tuned in at its peak, and alerts flashed on the screen as orders rolled in.
