Confused by the iPhone Pocket? That’s by design.

An undated promotional image from Apple of colour options for the new iPhone Pocket. Decades after their founders connected, Apple and Issey Miyake released a collection of phone pouches that have some people baffled. — Apple via The New York Times

It was a meeting of the minds.

In 1981, when Steve Jobs, the founder of Apple, met Issey Miyake, a Japanese designer, the two connected on the power of functional dressing. Jobs, inspired by the uniforms Miyake designed for Sony employees, commissioned the designer to create similar attire for his team in Cupertino. The idea got him “booed off”, Jobs told his biographer Walter Isaacson.