FILE PHOTO: A logo of Publicis Groupe is seen at its exhibition space, at the Viva Technology conference dedicated to innovation and startups at Porte de Versailles exhibition center in Paris, France June 15, 2022. REUTERS/Benoit Tessier/File Photo
(Reuters) -French advertising firm Publicis on Monday raised its full-year organic growth forecast for the second time, highlighting artificial intelligence products as its main growth driver.
"It is artificial intelligence that allows us to accelerate our clients' growth and to accelerate our own," CEO Arthur Sadoun said in a press call, noting continued strength in client spending and marketing budgets.
