FILE PHOTO: Reddit app is seen on a smartphone in this illustration taken, July 13, 2021. REUTERS/Dado Ruvic/Illustration/File Photo
(Reuters) -Reddit launched two new AI-powered advertising features on Monday aimed at helping brands drive greater engagement by tapping user conversations on the platform, the company said.
The company said its AI-driven tool, "Reddit Insights powered by Community Intelligence", would provide real-time insights to marketers for planning campaigns by identifying trends on the platform and testing campaign ideas.
