Chinese smartphone maker Honor targets Indonesia’s growing appetite for premium handsets


Honor expects to initially launch more than 30 products this year in Indonesia, where it plans to open over 10 ‘experience’ stores. — SCMP

Chinese smartphone maker Honor plans to expand in Indonesia to tap into the growing appetite for premium handsets in South-East Asia’s largest economy and most populous country.

Shenzhen-based Honor, which was spun off in 2020 as an independent company by Huawei Technologies, expects to launch more than 30 products that range from smartphones to wearables, as well as open over 10 “experience” stores across the Indonesian archipelago this year, according to Justin Li, president of Honor South Pacific.

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