Amazon’s crackdown on influencers’ product testimonials posted on TikTok, YouTube and Instagram coincides with a government clampdown on paid product reviews. — Bloomberg
Amazon.com Inc is asking online shoppers to provide information about product testimonials they’ve posted on TikTok, YouTube and Instagram, suggesting the ecommerce giant is more aggressively targeting paid reviews that merchants can use to gain a competitive edge.
In a questionnaire sent to a reviewer and seen by Bloomberg, a member of the company’s product review team wrote: “We are researching reviews and would like to talk to you about the interaction you had with the seller on this product.”
