Integrated directly into a web browser, an artificial intelligence program will soon enable Internet users to gauge the relevance and authenticity of reviews posted on ecommerce sites. The aim is to help Internet users distinguish between reliable reviews and more dubious posts.
Last spring, the Mozilla Foundation acquired Fakespot, the publisher of a tool powered by artificial intelligence capable of helping users detect fake reviews on many popular US retail sites, from Amazon and eBay to Best Buy, Sephora and Walmart. Fakespot offers the possibility of filtering reviews posted online according to their supposed reliability.
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