Mozilla is working on a Firefox browser feature that rates how reliable customer reviews are. — AFP Relaxnews
Integrated directly into a web browser, an artificial intelligence program will soon enable Internet users to gauge the relevance and authenticity of reviews posted on ecommerce sites. The aim is to help Internet users distinguish between reliable reviews and more dubious posts.
Last spring, the Mozilla Foundation acquired Fakespot, the publisher of a tool powered by artificial intelligence capable of helping users detect fake reviews on many popular US retail sites, from Amazon and eBay to Best Buy, Sephora and Walmart. Fakespot offers the possibility of filtering reviews posted online according to their supposed reliability.
The application assigns a "grade" to the reviews on each product page, from A (the reviews are reliable) to F (most of the reviews are dubious), without ever, of course, judging the quality of the product itself. The aim is above all to warn consumers as to whether or not they are dealing with trustworthy reviews.
Currently, this tool exists as an extension, which users can add to their Firefox, Chrome or Safari browser, and as an app, available on Android and iOS.
In the near future, it will be integrated directly into the Firefox web browser as a new feature, in order to reach a larger number of Internet users.
Tested by a handful of American Internet users, the built-in "Review Checker" feature has not yet been officially launched. According to some rumours, it could be deployed at the launch of Firefox version 120, scheduled for Nov 21, on desktop and Android mobile devices.
Fakespot made a name for itself in 2021 as a bugbear for Amazon, which even managed to have the application removed from the Apple Store for a time. – AFP Relaxnews
